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Here is the Cookie Policy

Cookie Policy

Welcome to our Cookie Policy (“Policy”), this Policy explains how Virgin Atlantic Shops Away, ("we, us, our”) use cookies on our website.

What are Cookies?

Cookies are small pieces of text that are placed on your computer or mobile device by sites that you visit. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Cookies are created when you use your browser to visit a site that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login details, counting the number of people looking at a site, preferences, and other customisation functions. Cookie technology encompasses the use of pixels, text file, java script and similar technologies. We refer to all these technologies as “cookies.”

Why do we use Cookies?

Cookies help us manage, protect and improve our site and allow us to offer you products and services (together “services”) by personalizing content, tailoring services and advertisements, improving performance and efficiency with the use of metrics and providing security measures to keep you safe and secure.

Do other parties use cookies on our site?

Yes, other parties use cookies on our site to help tailor advertisements to you on other applications and sites.

Cookies can be divided into two major categories:

Session Cookies – We use session cookies to help improve your site experience and to support key activities that you would like to take on our sites. These cookies last for the site visit. The cookies stay on your device so that information is kept from one web page to another, to avoid you constantly re-entering it. Once you close the site the cookies are deleted.

Persistent Cookies – We use persistent cookies to see how people engage with our site, helping us adapt and develop out site to improve your experience of it. These cookies have a set lifespan and remain in a browser until the end of the lifespan or until the cookie is manually deleted. They personalize the site and remember each time you visit, even after a site is closed. Persistent cookies enable features such as persistent shopping carts, which retain products added to cart between sessions.

Cookies we use

We have grouped the cookies used on our sites into four categories as set out below.

Strictly Necessary Cookies

These cookies are necessary for the site to function and you cannot switch it off. They are only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personal data.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these type of cookies collect are aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

Functional Cookies

These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.

Targeting Cookies

These cookies may be sent through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store direct personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


Multiple users

If more than one person uses your device, the choices set up by other people will apply to you, unless you change them. For example, if you share a computer with your family, you may see adverts based on websites they have visited as well as websites you have visited.

Cookies we use on this website

Cookies Name Purpose Duration
Strictly Necessary Cookies Rewardall364 This cookie manages the logged in / out status of the website Session
Performance Cookies _hjAbsoluteSessionInProgress This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. Persistent
Performance Cookies _hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Session
Performance Cookies _hjid Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Persistent
Performance cookies _hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by the site's pageview limit. Persistent
Performance Cookies _ga This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. Persistent
Performance Cookies _gat_UA-nnnnnnn-nn This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. Persistent
Performance Cookies _gid Associated to Google Analytics, the cookie store and update a unique value for each page visited. Persistent
Functionality Cookies __atuvc This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. Persistent
Functionality Cookies welcomePopupShown This cookie manages the display of the website welcome message Persistent
Functionality Cookies __atuvs This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. Persistent
Targeting xtc This domain is owned by AddThis. AddThis provides web widgets that site owners embed into their pages or other content to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted behavioral advertising. Persistent
Targeting Cookies __atrfs This domain is owned by Addthis. The main business activity is: AddThis provides web widgets that site owners embed into their pages or other content, to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. Persistent
Targeting Cookies uvc Tracks how often a user interacts with AddThis Persistent
Targeting Cookies __atrfs This domain is owned by Addthis. The main business activity is: AddThis provides web widgets that site owners embed into their pages or other content, to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. Persistent
Targeting Cookies __atuvc This domain is owned by Addthis. The main business activity is: AddThis provides web widgets that site owners embed into their pages or other content, to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. Persistent
Targeting loc Stores the visitor’s geolocation to record location of sharer Persistent
 

Cookies and Do Not Track Disclosure (“DNT”)

Currently, various browsers (including internet explorer, Firefox and Safari) offer a DNT option that relies on a technology known as a DNT header, that sends a signal to a website visited by the browser user about the user’s DNT preference. You can usually access your browser’s DNT option in your browser preferences.

A “Do Not Track” standard is not available today therefore our website does not currently respond to DNT signals from browsers.

Your rights

We will only use cookies which personally identify you, your computer or mobile device if:

  • You have agreed to it; or
  • We have legitimate reason to do so, such as making the website function.

You have the right at any time to:

  • Withdraw your agreement to the use of cookies;
  • Refuse cookies altogether;
  • Delete cookies that have already been set;
  • Modify your cookie settings.

How do I change my cookie settings?

You can block or opt-out of non-essential cookies either using our cookie management tool here or using your browser (please see below).

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

How to contact us

For the purposes of data protection legislation, we are Collinson International Ltd, registered in England and Wales with company number 02577557 and our office at Cutlers Exchange, 123 Houndsditch, London, EC3A 7BU, United Kingdom is the data controller.

If you have any questions about our Cookie Policy or the use of cookies on our website, please contact our Data Protection Officer or Data Protection Team at the details below:

Data.Protection@collinsongroup.com

Other websites

Our website will contain links to other websites. This Cookie Policy only applies to our website so when you link to such other websites, you should read their own cookie policies.

Changes to our policy

We keep our Cookie Policy under regular review, and we will make any new versions available on our website. This Cookie Policy was last updated on March 2021