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Here is the Cookie Policy

Cookie Policy

Welcome to our Cookie Policy ("Policy"), this Policy explains how Virgin Atlantic Shops Away, ("we, us, our") use cookies on our website.

What are Cookies?

Cookies are small pieces of text that are placed on your computer or mobile device by sites that you visit. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Cookies are created when you use your browser to visit a site that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login details, counting the number of people looking at a site, preferences, and other customisation functions. Cookie technology encompasses the use of pixels, text file, java script and similar technologies. We refer to all these technologies as "cookies".

Why do we use Cookies?

Cookies help us manage, protect and improve our site and allow us to offer you products and services (together "services") by personalizing content, tailoring services and advertisements, improving performance and efficiency with the use of metrics and providing security measures to keep you safe and secure.

Do other parties use cookies on our site?

Yes, other parties use cookies on our site to help tailor advertisements to you on other applications and sites.

Cookies can be divided into two major categories:

Session Cookies – We use session cookies to help improve your site experience and to support key activities that you would like to take on our sites. These cookies last for the site visit. The cookies stay on your device so that information is kept from one web page to another, to avoid you constantly re-entering it. Once you close the site the cookies are deleted.

Persistent Cookies – We use persistent cookies to see how people engage with our site, helping us adapt and develop out site to improve your experience of it. These cookies have a set lifespan and remain in a browser until the end of the lifespan or until the cookie is manually deleted. They personalize the site and remember each time you visit, even after a site is closed. Persistent cookies enable features such as persistent shopping carts, which retain products added to cart between sessions.

Cookies we use on this website

**Rewardall364 - This cookie manages the logged in / out status of the website

Multiple users

If more than one person uses your device, the choices set up by other people will apply to you, unless you change them. For example, if you share a computer with your family, you may see adverts based on websites they have visited as well as websites you have visited.

Cookies and Do Not Track Disclosure (“DNT”)

Currently, various browsers (including internet explorer, Firefox and Safari) offer a DNT option that relies on a technology known as a DNT header, that sends a signal to a website visited by the browser user about the user’s DNT preference. You can usually access your browser’s DNT option in your browser preferences.

A “Do Not Track” standard is not available today therefore our website does not currently respond to DNT signals from browsers.

Your rights

We will only use cookies which personally identify you, your computer or mobile device if:

  • You have agreed to it; or
  • We have legitimate reason to do so, such as making the website function.

You have the right at any time to:

  • Withdraw your agreement to the use of cookies;
  • Refuse cookies altogether;
  • Delete cookies that have already been set;
  • Modify your cookie settings.

How do I change my cookie settings?

You can block or opt-out of non-essential cookies either using our cookie management tool here or using your browser (please see below).

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit

How to contact us

For the purposes of data protection legislation, we are Collinson International Ltd, registered in England and Wales with company number 02577557 and our office at Cutlers Exchange, 123 Houndsditch, London, EC3A 7BU, United Kingdom is the data controller.

If you have any questions about our Cookie Policy or the use of cookies on our website, please contact our Data Protection Officer or Data Protection Team at the details below:

Other websites

Our website will contain links to other websites. This Cookie Policy only applies to our website so when you link to such other websites, you should read their own cookie policies.

Changes to our policy

We keep our Cookie Policy under regular review, and we will make any new versions available on our website. This Cookie Policy was last updated on March 2021